Expert training in Sport Business


Sport Calling is the sport business school bought to you by the team from Sport Collective, the boutique sports marketing agency.

We have developed Sport Calling to be the best and most relevant direct training for people who want to get into and excel in sport business. We aim to enable every current or potential sport business professional to find their passion and advance their career. We believe a career in sport should be accessible to all that work hard for it and we will remove the mystique to open doors for those that engage with us.

Sport Calling offers live workshop based training for businesses and online course training for individuals. Our business clients range from major confederations such as UEFA to sports agencies such as SMG Insight. All courses are run with a global perspective by experts who work in the sport industry today and all our training includes mentoring and support during and after every course.

We can accelerate your business or personal development in sport.


Sport Calling is the brainchild of the team at Sport Collective, the specialist sport business marketing and rights agency. Sport Collective was founded by The English Football Association’s two most senior former commercial executives. With vast experience of sourcing, negotiating and managing global, high value, complex commercial agreements our team truly understand the business of sport, from the grass roots up.

We work with national associations, international federations, government agencies, sports teams and brands and we are passionate about our work. The results achieved for clients are second to none. From brokering major stadium naming rights partnerships to developing participation programmes and digital engagement strategies, we cover every aspect of sport business in our work.